The ABC's of Social Marketing Marketing your adult literacy program is what this manual is all about. Social marketing, as it is called, refers to an exchange process whereby products of . There are many advantages that a digital marketing plan offers when trying to attract adult education students. With digital marketing, you can directly attribute inquiries to your efforts and measure results. Once you become familiar with your your best converting sources, .
Why start an adult literacy program? How do you plan an adult literacy program? In 1984, the issue of adult literacy was highlighted in Illiterate America, a best-selling book by Jonathan Kozol. The book pointed out that most estimates placed at 20 to 25 the percentage of Americans reading and writing below the level needed to function in the. Marketing Adult Education Programs: An Overview. Whether you're interested in learning marketing techniques that will help you to promote your business or would like a career in the corporate.
The final two chapters are devoted to evaluating a social marketing and public relations campaign on adult literacy and completing a marketing plan. The appendix includes sample 30- and 60-second public service announcements and two student spotlights (one describing a male and the other describing a female program participant). (MN)Author: Barbara Smith. Marketing is an exchange facilitating strategy that ensures survival of both profit and non-profit organizations in a competitive environment. Its application and relevance to educational sector and, indeed, to adult literacy program administrators has much promise. However to be effective, Michael (1990) concluded that.
Explain the role of marketing in training and adult education. Analyze the role of marketing in educatorsâ and trainersâ ability to recruit learners for training and adult education programs. Explain components of a marketing and communication plan. STRATEGIC PLAN FOR ADULT EDUCATION AND LITERACY FOR THE FISCAL YEAR OF 2015 – 2020 7 GOAL AND STRATEGIC OBJECTIVES FOR ADULT EDUCATION AND LITERACY VISION To deliver education, workforce, and post-secondary education and training transition outcomes for.